One of the biggest moves in clothing shopping is the move from buying from bricks and mortar stores to online. Some of the biggest retailers now are internet retailers who are shifting huge volumes of stock by providing low prices, easy return methods and free delivery.
This increased competition is not just coming from companies within the same country, it is coming from all over the world. This has made it increasingly difficult for local stores to compete. Many of the big competitors from overseas such as ASOS, Shopbop, BooHoo and others have a wealth of experience which amounts to years over the local competition when it comes to online sales of clothing. Most have mastered the art of logistics and pricing and can give the consumer a better experience and price. Local companies are also going up against companies like ASOS who often provide an ASOS coupon to make their prices even more attractive.